Provide excellent and enjoyable coaching, training, and related products to organisations that are socially minded. We serve you to the best of our ability, so that you can make a difference to society.

By ‘socially minded’ we mean:

• Not solely profit led…We work with not-for-profits, charities, and public sector. We also work with for-profit organisations that have a social cause (as an example: a coaching company that works with schools would fit this bracket).
• Cares about making a difference to society. The work the organisation/individual does must contribute to improving outcomes for society. Examples include schools, charities, health professionals, trade unions, universities, other types of unions, political organisations.
• For-profit organisations that give a 5% or higher percentage of profit to support social causes would count as socially minded, providing they can evidence that they honour their promise.
• Certified B-Corps. (Certified B Corporations, or B Corps, are companies verified by B Lab to meet high standards of social and environmental performance, transparency and accountability.)

Our three main values are:

• Living up to our name
• Being Decent People
• Having Fun while doing good

Read on for more information about what this means.

1. Living Up To Our Name:

Being 'Real': this means we're authentic. We don’t put on masks or try to pretend we’re something that we’re not. This also means that we work with people on what is real for them; their real issues and goals. Whilst we draw upon theories and research, we root what we do in what's really going on for the people we work with.

Being 'Clear': making sure that people always know where they stand. Those who attend training or coaching should come away with clear knowledge that will help them be at their best. They should gain clarity from working with us.

Coaching: we take a coaching approach to our work, which includes coaching as a paid service, but also in how we treat each other. We use the skills of coaching, such as active listening, empathy, asking quality questions and focusing on strengths as our default.

2. Being Decent People

Decency: We operate in line with moral, legal, and ethical principles. We value diversity and treat our team and those we work for with utmost respect. We actively work to be inclusive to all by checking in advance of any training courses, for any learning or other needs so we accommodate all. Our externally accredited courses are checked to ensure that they are accessible and demonstrate valuing diversity, equity, and inclusion.

Quality work: we pride ourselves high quality. Our team are excellent at what they do and what we share is research backed. Several of our courses are externally checked and accredited. We commit to continuing professional learning.

Fair and transparent pricing: we are upfront about what we charge and why. We are fair and transparent with our associates as to how much they're paid. We charge prices that are fair to us, but lower than typical for the work we do. This is so our markets can hire us, given they don’t have large budgets that bigger corporations have. To save costs we only spend money on essentials and don’t charge our customers extra for unnecessary ‘bells and whistles’ such as glossy printed handouts.

Social justice: we want to help to make the world a better place for those who are currently living and working in it, as well as future generations. We make monthly donations to Friends of the Earth, People's Trust for Endangered Species, WWF and Water Aid and also support English Heritage and Medics in Palestine. We aim to have a minimal impact on the environment by working from home, and traveling by train as much as possible when delivering in-person training.

Integrity: we walk our talk and aim to model the change we wish to see in the world. We do this in any situation, not just while we are working.

3: Having Fun While Doing Good

We want people who work with and for Real Clear to have fun while they learn and work. We believe that they’ll be more motivated, focused and determined if positive change is also enjoyable! We try to look after ourselves well so we can show up as our best and enjoy our work. We directly teach topics such as Mental Fitness, to help others to do the same.